Covers: November 2026 | Last updated: 2026-11-01 | Edition: 23 | AI Girlfriends Industry Index →
November 2026 at a Glance
- 40.2 million monthly active users across the AI companion category in November 2026, up +3.6% from 38.8 million in October 2026, per the AI Girlfriends Industry Index.
- The Companion Engagement Index (CEI) registered 79.6 in November 2026, per the AI Girlfriends Industry Index.
- Average Daily Conversation Length reached 28.2 minutes per active user in November 2026, per the AI Girlfriends Industry Index.
- Voice Adoption Rate reached 53% of paid subscribers in November 2026, per the AI Girlfriends Industry Index.
- 30-Day Retention Rate (R30) for new users in November 2026 was 46%, per the AI Girlfriends Industry Index.
- The Monetisation Success Score (MSS), the 90-day paid conversion rate, was 41% in November 2026, per the AI Girlfriends Industry Index.
- 20.8% of monthly active users held a paid subscription in November 2026, with ARPU at $28.16 per paying user per month, per the AI Girlfriends Industry Index.
Editor’s Note
November 2026 put retention in focus: R30 for new users reached 46%, and memory-enabled users again showed a substantial advantage over users without memory. Durable retention at 40.2 million MAU is what separates a habit-forming product from a novelty, and the 46% figure continues the upward series trend.
Numbers from October 2026 referenced here match the values published in that edition exactly.
Methodology at a Glance
Live edition
This is a live edition of the AI Girlfriends Industry Index, computed from first-party platform data at month-end. All live editions use the same methodology and sample construction described below.
- Coverage period: November 2026
- Sample: First-party session and account records, AIGirlfriends.AI platform, anonymised and aggregated
- Data sources: Session logs, subscription records, interaction metadata (text, voice, image)
- Press contact: [email protected]
Market Size and Adoption in November 2026
The AI Girlfriends Industry Index recorded 40.2 million monthly active users in November 2026, up +3.6% from 38.8 million. New registrations were 1,850,000 for the month.
Geographic distribution: North America ~36%, Europe ~26%, Asia-Pacific ~28%, other regions ~10%. Asia-Pacific continued to show the fastest absolute new-user growth. The AIGirlfriends.AI platform contributed approximately 12 to 14% of category-wide MAU, consistent with prior months.
Engagement and Retention in November 2026
The Companion Engagement Index registered 79.6 in November 2026. The daily active rate was 59%.
Average Daily Conversation Length was 28.2 minutes in November 2026.
Voice Adoption Rate was 53% of paid subscribers. Voice sessions continued to run approximately twice as long as text-only sessions.
The 30-Day Retention Rate for November new users was 46%. Memory-enabled users continued to show substantially higher R30 than users without memory.
Revenue, ARPU, and Willingness to Pay
Conversion-to-Paid Rate in November 2026 was 20.8%, with ARPU at $28.16 per paying user per month, per the AI Girlfriends Industry Index.
Paying users continued to show substantially higher engagement than free-tier users, with paying-user CEI approximately 12 to 18 points above the free-tier figure. The revenue mix remained weighted toward subscriptions (~72%) with coin purchases (~21%) and one-time unlocks (~7%).
The Monetisation Success Score (MSS), the 90-day paid conversion rate, was 41% in November 2026.
Product Trends in November 2026
Voice Adoption Rate reached 53% of paid subscribers in November 2026. R30 was 46%. ADCL was " 28.2 minutes. Image generation adoption continued to climb among paying subscribers, persona customization " remained the most-adopted paid feature, and memory usage held its position as the strongest single retention signal in " the series. All product metrics remained at or near series highs.
Retention in November 2026
The 30-Day Retention Rate for new users reached 46%. Memory-enabled users again showed a substantial R30 advantage over users without memory, consistent with the feature-cohort analysis first published in the 2025 series.
Demographics and Geography
Demographic composition held near the updated baseline: users aged 18 to 24 at ~28%, 25 to 34 at ~31%, 35 and older at ~41%. Geographic split: North America 36%, Europe 26%, Asia-Pacific 28%, other 10%. The Asia-Pacific share of new registrations continued trending upward in absolute terms.
The Month’s Defining Shift
The defining shift in November 2026 is R30 at 46%, the durable-habit signal that separates a product from a novelty. No single number tells the whole story, but the direction is consistent with every edition since the January 2025 baseline: the category is growing in size and deepening in engagement at the same time.
What We Are Watching in December 2026
- Series continuation: the December 2026 edition will extend the trendlines for all tracked metrics with another month of first-party data.
- MAU trajectory: whether the growth rate holds near 3.6% or continues to moderate as the base grows.
- Voice threshold: with VAR at 53% of paid subscribers, whether December 2026 moves it closer to the next round-number milestone.
Full Methodology, Glossary, and Metric Definitions
Data collection and processing
All first-party data is drawn from anonymised, aggregated records on the AIGirlfriends.AI platform. No session content is retained or analyzed.
Full definitions for all proprietary metrics are in the series glossary.
How to Cite This Report
APA 7: Taylor, J. (2026). AI girlfriend industry report, November 2026. AIGirlfriends.AI. https://aigirlfriends.ai/blog/ai-girlfriend-industry-report-november-2026
Journalist copy-paste: …according to the AI Girlfriends Industry Index (November 2026 edition, AIGirlfriends.AI).
Series hub: aigirlfriends.ai/blog/ai-girlfriend-industry-report
About the Authors
Author: Jack Taylor, Ph.D., Head of Research, AI Girlfriends Industry Index.
Reviewed by: Jonathan Brenner, Lead Research Editor, AIGirlfriends.AI.
Press: [email protected]
Disclosure: AIGirlfriends.AI operates a consumer AI companion product. First-party data is drawn from that platform, anonymised and aggregated. This disclosure appears in every edition.